Core Value Illustrations

Illustrating the city of Winterthur’s Values in Elder Care

For this project, I had the opportunity to bring the core values of Winterthur’s elder care services to life through illustration. The goal was to capture these principles in a dynamic, engaging, and human way, with touches of subtle humor woven throughout.

All illustrations were created using a hands-on, analog approach, emphasizing warmth, authenticity, and energy. The work intentionally avoids the polished, digital aesthetic of AI-generated imagery, resulting in a series that is vivid, approachable, and full of personality.